This week’s shock-horror statistic came in a survey conducted by TNS about our attitudes towards brand engagement on social media, compared with other countries. According to TNS 61% of Brits (and 57% of people across the developed world as a whole) aren’t interested in engaging with brands via social media. “Misguided digital strategies are generating mountains of digital waste, from friendless Facebook accounts to blogs no one reads”, laments TNS.

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STOCKHOLM, October 27 /PRNewswire/ — Universum, the employer branding company, presents  the world’s Top 50 most attractive employers. From the world’s leading economies, nearly 120,000  students at top academic institutions chose ideal companies to work for. Google is the world’s most attractive employer, followed closely by its rival, Microsoft.  This is the first global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that excel in
talent attraction and retention. The global rankings are based on the employer preferences of students from US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India.

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Chris Harwood recently sent around a message on Yammer about updating his profile on My Euro RSCG (have you been on this site? You should!) which made me dig around on the site a bit. I saw that Euro RSCG 4D UK has a blog on it where they comment on various digital (and even some non-digital) campaigns. Well worth a read.

On the “Inside Social Gaming” blog, they posted a story talking about what’s changed on their “top 25 Facebook games” ranking in the last 11 months (when it was invented). It’s amazing how fast and big this market has become.

var fbShare = {
url: ‘http://thenextweb.com/2009/12/21/firefox-35-popular-browser-planet/’,
awesm_api_key: ‘7d36a61047c24dff3f219161a1f08829e359916852cb620bc0efd1adf9418029′,
} Borrowed from: thenextweb.com

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If anyone ever doubted the long-term value of Social Media and what it is doing to the world (in a truly global sense), then watch this video. Another one of those ones full of facts that just make you go “wow”.

The One Young World Summit brought together over 600 international young delegates under the age of 25 to discuss the issues that affect our world. Together we created resolutions that will steer us in the right direction. The summit was streamed live to delegates all over world, who could vote on-line on the resolutions raised.

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Article by Alastair Blair, MD Media and Sales

With about three months (not that we’re counting) gone in the new year of our Lord Save Us, 2010, we can look back at what we’ve achieved in the RAM Division with at least a modicum of honesty. Adam, as he describes elsewhere, has burned lots of rubber as he drives around the country, encouraging and exhorting his troops to greater efforts and even more money. But his constant trips to Kwik-Fit in search of a Fitter Fitter are bearing fruit as people slowly come to terms with the fact that we are a national organisation rather than a conglomeration of personal fiefdoms.

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Claire Sanders writes…

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I’ll be posting a series of videos over the coming weeks about Yammer. This type of technology really does have the chance of changing the way employees share knowledge and foster a culture of innovation.

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Well done to Geoff Pedder for being quick on the click and coming second in the global Euro RSCG Superstars challenge - no mean feat given that across the world nearly 1/3 of the entire Euro RSCG Global Network enjoyed the game, and competed for the prizes!

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Education Marketing round-up – May 2011

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It is reasonably well know that something that is aesthetically pleasing or beautiful will very often contain similarities to something else beautiful in respect of the ratios between the lengths and widths of those objects. For instance, the height of someone’s face compare to the width is in a pleasing ratio, perhaps the face is neither too round or tool tall, it is “just right”. That ratio of height to width is the same as the ratio between the width and height of the Parthenon, which is also the same as the ratio of a credit card. Mathematically speaking, the length is 1.618 times bigger than the width. This is the golden ratio.

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If you were given any school-boys dream job of testing a new Aston Martin how would you do it? You could take the brand new car, the first one off the automated production line (or is it still meticulous late middle-aged chaps with bad shoes old some old sheds?) and start the car and then take it out on the test track. When you think about it a bit more you realise that you need to also test the performance in the very hot weather and the very cold. But that’s a bit trickier so you decide that you need an indoor moving road inside a room that simulates all sorts of nasty weather conditions. And maybe you find out that the brakes aren’t so good in the cold rain and the motorised roof doesn’t close when it’s icy.  So you give the car back to the chaps with beards and tell them to fix it all, they build you a new car, or perhaps fix the existing one and you run through the whole rigmarole again. And so it repeats for every problem you find. At the end of your probation period, guess what, they’re not taking you on because the testing was super expensive and took ages.

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I was having a look at some of the statistics that are available in Engage Ats and was quite surprised at some of them, so I asked a couple of colleagues the following questions. Have a go yourself; the answers are at the bottom of the page.

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One of the riddles that always perplexed me about the recruitment communications business (or Sits Vac as it used to be known when I joined) was why we were so bad at practising what we preached. Back in the day we’d suggest to a client to use a nice creative 1/4 page in the Sunday Times, combined with a bit of Search (in the days when it didn’t mean Google), followed by robust competency-based application processes. Compare this with the way Rec Ad agencies used to hire for themselves: Senior manager would sidle up to your desk and casually ask if you knew of any good account handlers over at XYZ agency*. This would be followed by a quick interview in the pub, background checks with a couple of industry mates, and “welcome aboard”. A process as robust as a candy-floss bicycle.

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The second of two articles inspired by Dale Carnegie’s internationally renowned book ‘How to Win Friends and Influence People’.

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I wanted to write this short blog entry to tell everyone about a great product that Google have launched that we should be using on all of our campaigns.

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“All too often, the most awarded work within our industry has not been the most effective. Advertisements were lauded as brilliant when they were visually stunning, and creatively exciting. Whether they sold products and helped to build the client’s business was beside the point.”

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Many moons ago a maths teacher wanted some peace for a while so he asked the pupils in his class to add up all the numbers up to 100, so 1+2+3+5+….+99+100. That’ll keep ‘em quiet for quiet for a bit he thought. However one of the pupils very quickly responded with the answer of 5,050, and his name was Gauss. The teacher was stunned that he had added all those numbers up so quickly, but of course that wasn’t the way that Gauss solved it. Gauss realised that 100 + 1 is the same as 99 + 2 which was the same as 98 + 3, that is, he had 50 pairs of 101.

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